A nationwide initiative to reduce
the annual rate of suicide in the U.S. 20 percent by 2025


Project 2025

Our bold goal.

Despite the fact that more is being done today to prevent suicide than at any other time in history, the rate of suicide continues to rise in the United States. Led by the largest suicide prevention organization in the United States, with guidance from the top minds in the field and dynamic data modeling, the American Foundation for Suicide Prevention has determined the programs, policies and interventions that will prevent as many suicides as possible. Project 2025 is the collaborative effort to implement and scale these strategies nationwide.

Together with its board of expert advisors, AFSP has examined:

  • Who
    are we losing to suicide
  • How
    we were losing them
  • Where
    we are losing them
  • What we can do to save lives

Four critical areas have been identified to save the most lives in the shortest amount of time:

By partnering with organizations in these four areas, we CAN achieve our goal of reducing the annual suicide rate 20 percent by 2025 making it the lowest it’s been in 30 years.

Meet Our Partners


Marian Betz, M.D.

Associate Professor, Emergency Medicine
University of Colorado School of Medicine

Bill Brassard

Senior Director, Communications
National Shooting Sports Foundation

of all suicides in the U.S. are by firearm.

of all firearm deaths are suicides.

Nearly 23,000
people are lost each year to suicide by firearm.


Lisa Horowitz, Ph.D., MPH

Staff Scientist/ Clinical Psychologist
National Institute of Mental Health

Joan Asarnow, Ph.D.

Professor of Psychiatry and Biobehavioral Sciences
UCLA David Geffen School of Medicine

Richard McKeon, Ph.D., MPH

Suicide Prevention Branch Chief
Substance Abuse and Mental Health Services Administration

Karen E. Johnson

Senior Vice President, Clinical Services, and Division Compliance Officer
Universal Health Services

Healthcare Systems

Healthcare Systems

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Save 9,200 Lives

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Large Healthcare Systems spanning both primary and behavioral care are a critical setting where coordinated suicide prevention strategies can have a dramatic impact on lives saved.


Project 2025 is collaborating with the country’s largest healthcare systems and accrediting organizations to accelerate the acceptance and adoption of risk identification and suicide prevention strategies we know work.


By identifying one out of every five at-risk people in large healthcare systems – such as during primary care and behavioral health visits – and providing them with short-term intervention and better follow-up care, we can expect an estimated 9,200 lives saved through 2025.


Up to 45%
of people who die by suicide visit their primary care physician in the month prior to their death.


Josh Gordon, M.D., Ph.D.

National Institute of Mental Health Director
National Institute of Mental Health

Mark Sinyor, M.D.

Assistant Professor of Psychiatry
University of Toronto

Edwin D. Boudreaux, Ph.D.

Professor of Emergency Medicine
UMass Medical School

David W. Baker, M.D., MPH, FACP

Executive Vice President
Health Care Quality Evaluation at The Joint Commission in Oakbrook Terrace, Illinois

Emergency Departments

Emergency Departments

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Save 1,100 Lives

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Emergency Departments present a key opportunity to identify and treat the individuals at the highest and most immediate risk for suicide.


Basic screening and interventions can provide a safety net for at-risk patients seen in emergency departments.


Project 2025 is educating emergency medicine providers, and collaborating with key accrediting and professional organizations to improve the acceptance and adoption of suicide screening and preventative intervention as the standard in emergency care.

By screening one out of five people seen in ERs, and providing short-term interventions such as Safety Planning and follow-up care, we can expect an estimated 1,100 lives saved through 2025.


39% of people
who die by suicide make an Emergency Department visit in the year prior to their death.


Brent Gibson, M.D., MPH, CCHP-P

Chief Health Officer
National Commission on Correctional Healthcare

Nneka Jones Tapia, Ph.D.

Executive Director of the Cook County Department of Corrections
Spring 2018 Resident Fellow, The University of Chicago

Suicide is the
leading cause
of death in jails.

According to recent data, suicide in prisons has
increased 30%
in the past several years.

Help us save tens of thousands of lives.

Want to learn more?
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